Big Ass Fans® Unveils New Communication Campaign for Luxury Residential Market

Leading fan manufacturer promotes industrial-chic Isis® for high-ceiling, upscale spaces.Key Messages• Big Ass Fans® launches new brand positioning targeting the high-end residential market.• Big Ass Fans launches Isis®, a sleek, silent, energy-efficient ceiling fan to luxury residential market.• New consumer and trade communication initiative includes both advertising and public relations. (PRWeb Apr 2, 2010)

Read the full story at http://www.prweb.com/releases/2010/04/prweb3825244.htm

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